Stamets@lemmy.world to Comic Strips@lemmy.world · 8 days ago[Loading Artist] Sale timelemmy.worldimagemessage-square3fedilinkarrow-up111arrow-down10
arrow-up111arrow-down1image[Loading Artist] Sale timelemmy.worldStamets@lemmy.world to Comic Strips@lemmy.world · 8 days agomessage-square3fedilink
minus-squareMeatsOfRage@lemmy.worldlinkfedilinkarrow-up1·8 days agoThere’s a famous case study where JC Penny launched a big campaign where they wouldn’t put people thought the rat race of sales and coupons and just offer the best price at all times. Almost bankrupted them. Turns out people want the rat race.
minus-squareFlexibleToast@lemmy.worldlinkfedilinkarrow-up1·7 days agoPeople want to feel like they got a good deal. Making them do a little bit of work or seeing that marked down sign gives them that feeling.
![[Loading Artist] Sale time](https://lemmy.world/pictrs/image/938df00a-c097-4fb0-9d67-e496a38cb65d.png){kind=link}
There’s a famous case study where JC Penny launched a big campaign where they wouldn’t put people thought the rat race of sales and coupons and just offer the best price at all times. Almost bankrupted them. Turns out people want the rat race.
People want to feel like they got a good deal. Making them do a little bit of work or seeing that marked down sign gives them that feeling.