Americans revel in being the bad guys as long as they can look/feel cool. Reminds me of that British navy ship that played the imperial march on loudspeakers transiting a port or canal or something,
They sell the rebellion toys and such as well so they could always try to push more of those. (Truth be told the empire’s stuff for most part looks cooler (not counting pre-Empire galactic Republic stuff some of which looks pretty neat but none of which has any current relevance given the whole new empire thing past the original trilogy Disney is pushing)). But see 1-2 for why they could make an ISB play-set with Doctor Gorst and Star Wars nerds would rush to buy it.
I wonder how bady Andor has hit their Empire merch sales
Well 3 things:
Lego sets of the Corsucant locales in the show would sell like hotcakes.
I was having the same thought. My girlfriend was like, “Why would anyone ever dress up as a stormtrooper? They’re awful”
If anything it probably caused a bump in sales as people remembered storm troopers etc. There’ll probably be a lego TIE prototype for like $600 soon.