^^^

  • Kelly@lemmy.world
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    2 days ago

    Its Trademark Law in Australia.

    For example Cadbury has a trademark protecting its purple (defined as pantone 2685C) from competitors in the chocolate industry. On the other hand Whiskas has one protecting its purple (defined as CMYK {40% C, 100% M) from competitors in the cat food industry.

    Because its trademark law both only cover their specific industries (so purple would be fair game for a business in another field), but despite the precise definitions used for the colours they would be able to argue that a competitor using a similar purple could cause confusion in consumers, (so they effectively block out an area of the color spectrum).