Hollywood movie distribution executives sounded the alarm at CinemaCon over the high cost of making and marketing movies to a fragmented audience.
Hollywood movie distribution executives sounded the alarm at CinemaCon over the high cost of making and marketing movies to a fragmented audience.
Eh.
Better to spend it than keep it in the bank, honestly. Maybe not for keeping their business afloat, but better for everyone else. And when they actually make something enough people want to see, they’ll earn even more than they spent, so, yeah…