Capitalist markets are built off of the idea that people are inherently self serving and the ensuing competition will benefit people with lower prices, better products, etc to meet their own selfish needs. Capitalism uses capital to gain more capital, and is exploitative by design. When a company acts in a way to maximize profits, and appease shareholders, they’re doing it selfishly, with total disregard for others or the environment, in a system that rewards their actions. This is quite like psychotic, or sociopathic, behavior.

I just think trying to control this is a losing battle, and what we really need are foundational changes to values, motives, and what gets rewarded and how.

I disagree. I think that may actually be the only way out of this mess. “Cooperation [being nice, forgiving, but not a pushover, and clear] pays even among rivals” (Veritasium - Prisoners Dilemma).