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12 hours agoMost of their income comes directly from Google, the incumbent browser monopoly. I’m full tin foil hat on this one, Google is pulling the strings here.
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Joined 2 years ago
Cake day: July 27th, 2023
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Idk the CEOs $6mil salary sounds more like malice to me
1·2 days ago? It’s a well established strategy. I’m not speculating, this is how social media marketing works. You can find all sorts of resources on how marketers strategize about these things.
This has gotten quite pedantic but being paid is not a requirement, just is most often how it’s done:
Advertising (https://www.merriam-webster.com/dictionary/advertising) 1: the action of calling something to the attention of the public especially by paid announcements
I’m not trying to tell you how to post, genuine recommendations are the only form of advertising I respect. But it is advertising and companies have every incentive to astroturf that.
Sorry, I meant nothing towards anyone in particular, just mostly want to point out the strong likelihood companies are posting here. It’s a when, not an if. The bigger Lemmy gets the more money there is to be made here.
Well sure it is. I mean nonpaid advertising is the best kind for everyone since it’s likely to actually be honest and actually listened to but it’s not always easy to tell from some comments what their true motivations are. Thus the existence of astroturfing.
Kagi probably has a social media manager or hires a marketing agency (as most companies do) and their time would be well spent posting on Lemmy (and other sites) about Kagi but in as organically of a way as possible since we’re all pretty ad averse here. I mean, it’s possible Kagi specifically isn’t doing it, but it is a matter of when, not if, companies start doing that here.
I tend to be suspicious of any brand name dropping. It’s where most reddit advertising happens too.
The only factors keeping guerilla advertising off Lemmy are its relative obscurity and maybe association with less advertising-friendly instances (which afaik are mostly defederated from the biggest instances). We aren’t immune to astroturfing by a longshot.
In the case of Kagi, the degooglers are basically their market. Here is probably one of the best places to reach an audience since it’s basically people fleeing similar tech bro overreach from reddit.
I think Kagi is fine btw but I also think knowing that we’re just as if not more susceptible to this kind of marketing is important to keep in mind for the health of the fediverse.
Not trying to say there is no organic discussion, but I would be shocked if they were ignoring this avenue for getting the word out. It’s basically free advertising and advertising is generally expensive.
I mean the idea is to appear organic, it’s not very effective advertising otherwise. It’s free real estate there is no reason they would not be doing it.
Makes sense they advertise here enough
Money. Science is resource intensive and a big business.