Tesco is to begin a trial giving expiring food to customers for free at the end of the day as it tries to cut food waste.

The supermarket will give away some already discounted “yellow sticker” items after 21:30 in some of its smaller Express stores in coming months.

Tesco already donates expiring food to charities and foodbanks. It says it is taking this step to try to meet its goal to halve food waste.

The company said the expiring food would be offered to charities and shop workers first, before customers could take it.

A spokesman said the trial would begin in a small number of its Express stores in the UK. The locations have not been specified, nor the starting date.

“This trial will allow customers to take any remaining yellow-stickered items for free at the end of the day, after they have first been offered to charities and colleagues,” they added.

Tesco is Britain’s largest supermarket chain, with a 27.8% market share. It has 3,700 UK stores and about 750 more abroad.

  • qyron@sopuli.xyz
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    12 hours ago

    This should have been done a long time ago.

    I try to buy as much items as I can already flagged as being in end of shelf life (pink and orange tags in the supermarkets I shop at) but several times I was denied taking home items that had “expired” the day before.

    I’m right there and I’m willing to take it home at my responsability! Hand it over!

  • southsamurai@sh.itjust.works
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    21 hours ago

    That is genuinely uplifting.

    My cynicism wonders what they think they’ll get out of it, but if they’re doing something that beneficial, idgaf if they do

    • reversedposterior@lemmy.world
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      15 hours ago

      Are you British? Generally supermarkets in the UK are usually quite community oriented. They often have collection boxes where you can buy an extra item of something you were going to get anyway and they give it to charity, and host other local charity initiatives sometimes. They even have a signboard in my supermarket with local community news and stuff. I believe most food stores give away surplus expiring food to homeless shelters (it says Tesco already does in the article). Giving it away in store is new and welcome but not without precedent. Some stores have a free fruit section for kids already for example.

      • southsamurai@sh.itjust.works
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        11 hours ago

        Ahhh, that’s refreshing :)

        We don’t get as much community orientation here in the states from chain businesses. Local business, yes. The one, last, owner operated grocery in my area is amazing about supporting the community.

        We had a nasty storm last year, and they kept some of the families that were without power going with free groceries. Yeah, it was the same kind of deal where it was stuff that would have to be disposed of the next day, but that’s still huge when people can’t keep fresh food fresh because there’s no fridge working.

        Hell, back when I first became disabled, they heard about it and when my dad would go shopping, they’d have bags full of stuff for him since he always shopped at a regular time and day.

        For real, the idea of a grocery chain doing that is amazing. I’m smiling while I type this because it’s the way we should all be able to think about a business. I’m glad y’all have that kind of thing over there :)

    • EarlGrey@discuss.tchncs.de
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      18 hours ago

      I fucking hope they get something out of it.

      If a business does an ethical thing and they benefit, it could encourage other businesses to also engage in said ethical thing.

      • Coldcell@sh.itjust.works
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        12 hours ago

        If they make their own publicity out of it, that indicates what they are getting is goodwill, essentially at no cost. I don’t think that’s a bad thing ethnically or from a business point of view.

        They could also be saving minor costs on waste management, disposal, etc. I’m sure they don’t remove organics from plastic before chucking it away, so they’re likely paying for that process by the tonne.

    • proudblond@lemmy.world
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      20 hours ago

      Could be something intangible, like people associate this uplifting news with Tesco and thus are more likely to patronize Tesco.