Boycotts traditionally require a lot of coordination to make them work. They require:
- a target (who is supposed to change behavior)
- a demand (so the target knows what they have to do to get the boycott to stop)
- boycotters (a lot of people who used to be customers refusing to be customers anymore)
- leadership/negotiation committee (people who can show the target they’re hurting their bottomline and negotiate over demands)
- a way to communicate with the boycotters (a structure and massive social reach!).
Gotta feel bad for Nikola Tesla, he’s 0 for 2 on getting his legacy sullied by talentless hacks masquerading as inventors.